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Viroc and Valchromat, keyword: innovation
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Mattia, what is Viroc?
«It's a panel in composite material, made up of concrete particles and dry pressed wood that make it very special. It looks natural, not homogeneous, and can be polished and reamed for works with different requirements».
You can use it indoor, outdoor, for walls, façades, flooring and ceilings... it's an all-around product.
«Versatility is its best quality! Due to its resistance to atmospheric corrosion, you can use it indoor and outdoor, it works well in terms of sound and thermal insulation, it can bear a lot of weight (therefore you can use it as flooring), it is fireproof and resistant to insects. Architects and designers can make everything with it».
Is it available in different colors?
«Six colors: white, yellow, gray, black, ocher, red. Simple yet dramatic, aimed at bringing character to every item or framework».

What about Valchromat?
«It's a very resistant panel that bears lot of weight and can bend, it's hydrophobic, has a very low scraping power on cutting tools, it's easy to assemble and install».
Which are its materials?
«It is made up of wood fibers very similar to hardboard, yet better performing. Thanks to organic non toxic pigments, it is 100% dyed, so that it maintains the very same color both on the outside and on the inside, therefore you can cut and manipulate it».
What is its purpose?
«It can be employed to make any sort of piece of furniture: closets, tables, chairs, kitchens, bathroom closets, flooring, kids' toys and whatever you want!».
What is its strength?
«It looks simply beautiful thanks to its colors, yet has a very competitive price and unique features. Compared to medium-density fibreboard, it is more cohesive inside, with about 30% more in terms of mechanical resistance. This is why it does not need to be varnished, allowing to strongly cut on material and manpower costs».

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PHOTO COURTESY: ALL WOOD & Special Materials


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