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HOMI: keyword lifestyle
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Milan has been fully back to business after summer vacation, with one of the hottest events of the end of the season: HOMI, the lifestyle exhibition, which took place from September 13 to 16.

A rich path made of 10 pavilions on over 60.000 square meters indicated the idea of the shop of the future; moreover, it enhanced the interaction between buyers and the 1300 exhibitors (20% of which coming from foreign nations), creating a big crucial occasion to understand new ways of business making.

Organized by Fiera Milano in the effort to offer a new kind of exhibition, the second edition of HOMI - the biggest project of the company - was entirely dedicated to people and their spaces as well as to lifestyle business, in order to understand the new ways of experiencing the space, with two crucial keywords: customization and multiculturalism. The event attracted more than 78.000 visitors from all over the world, particularly from Russia where HOMI will debut in October at Moscow’s Crocus Expo.

To offer an innovative concrete experience, each satellite featured bold moving settings to merge exhibition, business, conviviality and experimenting all together. A complete path that involved any aspect of lifestyle, from jewels to personal care, from interior design to outdoor and kids spaces. A unique experience further implemented by HOMISPHERE, an innovative concept dedicated to key sectors such as food and wine, hospitality and contracting.

HOMI will be back in Milan on January, to anticipate the much awaited Expo that will put the city under the world spotlight.

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PHOTO COURTESY: Homi Milano


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