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Fraaiheid, when design meets beauty
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Design for everyone: that’s the aim of a new Amsterdam based brand founded by three designers, Daniel Aw, Sjoerd Schaapveld and Rikjan Scholten, willing to spread Dutch woodworking around the world. Fraaiheid, which means beauty, targets refined-furniture lovers by offering affordable easy to assemble design pieces.

The first creation is +table, followed by ++table and +++table bigger variations, consisting in birch plywood tables displaying a cross on the sturdy top. Fraaiheid furniture is completely eco-friendly and can be assembled by the buyer in just three minutes. To suit any kind of space, along different sizes these tables feature also two colors: either black or white.

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PHOTO: Courtesy of Fraaiheid

 


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