Design for everyone: that’s the aim of a new Amsterdam based brand founded by three designers, Daniel Aw, Sjoerd Schaapveld and Rikjan Scholten, willing to spread Dutch woodworking around the world. Fraaiheid, which means beauty, targets refined-furniture lovers by offering affordable easy to assemble design pieces.
The first creation is +table, followed by ++table and +++table bigger variations, consisting in birch plywood tables displaying a cross on the sturdy top. Fraaiheid furniture is completely eco-friendly and can be assembled by the buyer in just three minutes. To suit any kind of space, along different sizes these tables feature also two colors: either black or white.
PHOTO: Courtesy of Fraaiheid