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ABWAB: the doors of Dubai Design Week
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The very first design week of the United Arab Emirates will be taking place in Dubai from October 26 to 31. An exceptional event that will mark the beginning of a new era as the city will gain its spot on the international design stage. Organized in parallel to Downtown Design, the region’s most important design fair,  will be livening up the most populated emirate with several initiatives aimed at promoting both established and emerging talents. To that end, don’t miss Abwab, the six-pavilion exposition specifically dedicated to Middle-Eastern designers, to discover the unique style of each participating nation: Jordan, Kuwait, Pakistan, Saudi Arabia, Tunisia e obviously UAE.

Meaning “doors” in Arabic, Abwab will make general public comprehend the region’s design value: each country’s designers and studios will be led by a designated curator in order to present a range of never-seen-before projects based on this year’s theme, Games: The Element of Play in Culture. Designers will have to investigate the games of their nations and how the tools and rules of a place might be understood through its more playful activities. Thanks to this challenge, participants will gain the chance to face the aesthetic language of their own countries as well as enrich the expressiveness of the unique region they belong to. Beside getting general public close to each state’s style, Abwab will also serve as a platform where to meet professionals and develop human an professional relationships, bringing these designers onto the international marketplace. A concrete example of the purpose of the first edition of Dubai Design Week, aimed at offering exposure to local designers, since in a relatively new city like Dubai there are few trodden paths for them. To find out more about further initiatives that will be on in Dubai from October 26 to 31, follow our updates about the upcoming unmissable event!

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PHOTO COURTESY: Camron Pr


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